Do you sometimes care more about your iPad than your physical well-being? Do you find yourself longing for it or experiencing a sense of loss when you are without it? If you answered yes to either of these questions, it turns out that that’s pretty much the norm these days.
In a recent study by Brainshark, a cloud-based software company, of more than 1,300 iPad owners, 32% said that getting a root canal would be more painful than breaking their iPad. When traveling for business, 48% said they would skip meals, 41% would skip drinking water, and more than 1/3 (35%) would sacrifice bathroom breaks, before they would travel without their iPad. This, coupled with the medical definition of an addiction, which is the continuation of any behavior in the face of consequences, I’d say half of those surveyed suffer from an iPad addiction—I’m no physician, but the physical effects of meal-skipping seem to be pretty palpable consequences.
This device really is becoming ubiquitous. It’s only a natural progression, I suppose, with more than 1/3 (34%) reporting using their iPad while naked, 60% saying they’ve used it while on the toilet, and 21% saying they’ve used it in the tub.
I’m a bit relieved, however, with the finding that only 8% said that their iPad has replaced their laptop or desktop computer. After all, you can’t edit a feature film or play Counter Strike on an iPad.
As for the safety of using an iPad in the tub, turns out that it’s completely harmless for the iPad. Cliff Baldridge of SBARTSTV recorded a video in 2010, called ‘iPad UNDERWATER Torture Test,’ showing him holding the iPad under running water and submerging it underwater in his sink with no negative effects. Mr. Balbridge says that “the iPad is virtually waterproof.” He also claims that he has submerged his iPad underwater at least ten times and that it works just as perfectly as the day he bought it. Amazing!
Check out an infographic courtesy of Mashable below.