[VIDEO] Zillow CEO Spencer Rascoff Cashes In On Mobile

Rascoff-Spencer-headshot-2[Alvin Brickman for Metrosetter Wire]

Below is an informative interview with Spencer Rascoff, CEO of Zillow, in which he talks about the key to Zillow’s monetization on mobile. Of primary importance, he says, is creating a monetization model that benefits the user rather than one that gets in their way, e.g., an ad unit that has the practical function of connecting the user, or real estate shopper, to a real estate agent.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s