Travelers Would Rather Interact With A Machine Than With A Person

Tom Cruise Would Rather Interact With A Machine Than With A Person Steven Spielberg [Alvin Brickman for Metrosetter Wire]

Among the most relevant issues these days — in every sector — is determining to what extent new technologies should supplant traditional practices, e.g., online credibility (AirBnb, HomeAway) vs. offline credibility (traditional hotels), searchable real estate listings (Trulia) vs. traditional brokers. In the booking of corporate travel, however, the general consensus seems to be that Internet technology reduces overall spend, but at what invisible costs? Continue reading

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